Phorm retools board, focuses on UK

The US—rather surprisingly—is turning out to be more resistant than Europe to Internet advertisers like Phorm and NebuAd. Phorm, which has struggled to sign up US customers (it doesn’t appear to have any yet) for a service that uses clickstream data from ISPs to target ads to users, has now axed its four US board [...]

Phorm appoints Norman Lamont as director

Phorm, a provider of targeted behavioural advertising technology, has announced it has appointed former Conservative chancellor Norman Lamont as a non-executive director.

Former Chancellor joins Phorm board

The controversial targeted advertising company, Phorm, is back in news as the former conservative Chancellor of the Exchequer, Norman Lamont, has been confirmed as joining the board.

Prosecutors gather evidence on secret BT – Phorm trials

‘Implied consent’ to be probed

Two Conferences Raise Concerns over Phorm

There’s been a lot of activity on the Phorm front recently, both from the Information Commissioner’s Office (ICO) ‘Privacy by Design’ conference in Manchester and from a ‘Behavioural Targeting: the Fire and the Fury’ debate at the University of Westminster.

BT behaviour ‘bad Phorm’

BT trials of Phorm technology have ‘rubbed people up the wrong way’, one industry expert has said.

UK Prosecutors Investigate BT Over Online Ad System

British prosecutors are investigating whether incumbent operator BT illegally tested an online advertising system without users’ consent.

BT Silences Customers Over Phorm

BT, the UK’s dominant telecom and internet service provider, has ‘banned all future discussion of Phorm and its “WebWise” targeted advertising product on its customer forums, and deleted all past threads about the controversy dating back to February.

About switching on and switching off BT Webwise

How can I check whether BT Webwise is on or off?
Simply go to www.bt.com/webwise. You’ll be able to see whether BT Webwise is turned on or off on the computer, user account and browser you’re using at the time, or if it is not available in your area yet.

BT bans Phorm chatter on its forums

BT is preventing customers from discussing its Phorm Webwise trials on the company’s support forums.